GROWING A BUSINESS WITHOUT SOCIAL MEDIA

A soft and sustainable approach to online visibility, to ensure that your business is consistently being discovered online without you needing to show up on social media.

| a self-guided course |

Something that I have noticed in the realm of more feminine-infused business approaches, is the glorification of creating a business almost entirely through social media. This has led many women in business to believe that the key to creating a thriving business is to be constantly active and outward on social media platforms like Instagram or Tik Tok.

Yet what I have observed through the reflections of the many sensitive-hearted, feminine souls who are drawn to my work, is that being outward and consistently active on social media in order to grow a business, is not what their deeper heart craves.

When I started my business, I had the lofty dream that I could do things naturally, gently and without needing to get caught up in the hectic world of social media. I wanted to create longer form, hearty writings. I wanted to create a beautiful online home away from the noise of social media. I wanted people to reach out to me naturally. I wanted to trust that the right people would find me. I wanted to be phone-free and in nature as much as possible, while my business unfolded gently and my audience grew organically. I wanted to share and create in a way that felt naturally paced and true.

Scrolling, 24/7 screentime and feeling tethered to likes, engagement, consistency and algoirithms were not part of this dream. Yet for the first part of my business, I believed that my gentler way of doing things was not possible. That I needed to be on social media if I was to create the type of business that I envisioned. I thought that my resistance to social media meant that perhaps I just wasn’t willing enough to show up. That I had a fear around being seen. That I should push and force myself to be more ‘outwards.’ That I should override my instincts and just use social media for the sake of my business.

It was only when I allowed myself to be okay with going against the plethora of business advice telling me that social media was the only way I could run a feminine business, that I felt free to deepen back into my own instincts and focus on showing up online in a way that felt right for me.

Instead of trying to force myself to be on social media, I focused on a different, softer way of growing my business online. A way that allowed me to be found by people who truly value and deeply connect with my work. A way that enabled me to attract (without hustle, force or oversharing my personal life) a consistent stream of clients and customers to my business. A way that felt (and continues to feel) natural, gentle and true to who I am.

And this is exactly what I share with you in this course. A softer path to grow your business online- without needing to rely on social media.

“Thank you, you have no idea that this is exactly what I have been looking for. This is clear, simple and so reassuring. It is SO much more than a marketing course!” ”

— KRYSTYN, Unbound Breath & Yoga

In the online business space, there is almost a distrust with doing things softly.

As though we are only allowed to be successful if we push and force ourselves to constantly show up online. There is a ‘do more quicker’ approach that interrupts the natural cycles of growth, and the feminine template of business that many of the women I work with are longing to soften into.

There are many layers to this, but something very powerful that has allowed me to come back to this softened way of business, is through redefining the idea of being visible online.

Through Growing a Business Without Social Media, I teach a different type of visibility called ‘passive visibility,’ or ‘natural discoverability.’ This is where instead of you needing to be active and outward on social media, people find you consistently and organically through search engines, like Pinterest and Google. Not only does this have a completely different feel to ‘showing up’ on social media, but it actually attracts a different, more connected type of person to your work- people who are actively seeking out and ready for what you offer, rather than those who are passively scrolling and distracted.

When I learnt how to create this visibility, it became easy for the right people to organically find me online. They would naturally sign up for my email list, enquire about my services and purchase offerings from me- all without me needing to be outward and active online. This continued to grow and grow. Content that I posted weeks and months ago, was constantly being found by new people- which meant I felt no pressure to be online.

What I have found through the success of this softer approach, is that you do not need to be on social media if this is something that does not feel right for you and your business.

You do not need to be online constantly sharing yourself and your business in a very outward way if this is not what works for you. You do not need to be creating endless micro-content at a pace that feels unnatural and forced. You do not need to find new customers and clients through pushing yourself to be visible on platforms that do not feel good to you.

Whether you are just starting out in business and would like a softer way to start building your audience, or you are a more established business seeking out a more sustainable way to attract new clients and customers online, this course will give you the confidence, insights and practical tools to help you grow your business online- softly, naturally and without needing to rely on social media.

“This course totally transformed the way I use social media and a year later I’ve gotten so many more clients without relying on Instagram. I’m so grateful for what I learned.”

- Amy Zambonin, Photographer + Business Branding, amyzambonin.com

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Who is Growing a Business Without Social Media for?

This course will support you if:

you’re a female solopreneur, creative or small business owner who is searching for a softer way to find clients and customers online that feels gentle on your energy and heart.
you feel overwhelmed or exhausted by the pace and energies of social media
you don’t want to have to post and share constantly to grow your business
you’re wondering how to get more people to actually find and visit your website
you feel drawn towards creating a blog, or sharing more of your writing, but are not sure how to get it found online
you’re sensitive or introverted and don’t want to have to rely on videos, lives, webinars or social media stories to grow your business.
you love the idea of your content appearing on the first page of search engines like Google, but are not sure where to start
you want right-fit customers and clients to see your work, rather than needing to share your business with people who have little resonance or are aimlessly scrolling
you want to feel safe, secure and softened in your business, knowing that people are consistently finding your business, even when you’re not online

begin course

course details

Together, we explore..:

1| the three energetic pillars of feminine business

Regardless of strategy, these principles are what underpin a softer, more sustainable approach to being found online. Understanding and embodying these means you’ll be able to share and market your business/creative work in a way that feels inspiring, safe and in integrity with your feminine soul.

2 | natural discoverability

Here, we explore using your website as the nexus of your business, and why doing this gives you an always growing business asset. You’ll delve into the importance of being found online by the right people, and why passive visibility is such a powerful tool for your business. You’ll be given an overview of each strategy we explore in this course, and an understanding of why they work so powerfully when used in natural synergy with each other.

3| SEO

I break down hundreds of hours of SEO research into doable processes and gentle (non technical) SEO tools to optimise your website and content for search engines. Knowing these tools not only helps you become discovered by people who are actively seeking out what you offer, but you’ll also be able to use these SEO tools to discover what your clients and customers are actually thinking, feeling and desiring- including the exact language they are using (often, this can be very different to the language we are using in our content and marketing). I demystify how keywords actually work, and teach you how to find keywords and phrases for your business that you actually have a good chance of appearing on the first page of Google for. This is a priceless business tool to have, as the SEO processes I teach can also be applied to other platforms that we don’t specifically delve into in this course- for example Youtube, Linkedin or podcasting platforms like Spotify.

4| Blogging

Blogging is one of the most underrated, yet effective ways to draw a right fit audience to your business. It is the ideal strategy for those who want to create a body of content that has a shelf life that spans years and continues to serve as a passive audience builder that draws people straight to your website. You’ll learn how to create a blog that makes your business work for you (even when you’re offline), including how to decide on blog topics and titles that your future clients and customers will be searching for. We delve deeper into SEO and look at how to use your blog to appeal to the different types and stages of audience that your business has (and how to use blogging to support you if you have a more multifaceted business with a few different focus areas). As well as this, we explore why your natural intuition is just as important as blogging/SEO strategy, and how to gently merge these two aspects in a way that works for your business and you.

5| Pinterest

Pinterest is an external platform that is uniquely positioned to support feminine energy business owners, as it works to naturally draw and attract people into your business, rather than you needing to be outwardly active online. You’ll learn how Pinterest actually works, why it is so different to social media, and why the way the Pinterest algorithm works is so refreshing and supportive of creators and business owners (as well as learning why it doesn’t work if you try to use it the same way as social media). You’ll discover why likes, followers and needing to rely on one audience for your income are not at all what Pinterest is about- instead learning the best and simplest ways to leverage Pinterest as a search engine that allows you to become naturally visible to thousands of new people each month who are an ideal fit for your business- no outward reach, awkward dancing or paid ads needed.

your course guide

I’m Belinda, founder of Soul and Self.

To me, marketing and audience building is not about convincing, or relentless hustling. Instead, it is about connecting and becoming discoverable to those who truly want and desire what you offer.

I find that many of my clients and customers use words like ‘serendipity’, ‘divine intervention’ and ‘meant to be’ to describe finding my work. This is because I use the strategies that I teach in this course, to show up online to those who are actively seeking out exactly what I am offering, in a way that feels serendipitous and perfectly timed.

When you know how to do this, you have an online presence that is constantly working for you, even when you are not online. It means that you can softly exit the culture that tells you to be constantly “on”, and instead relax into a gentler way of drawing people to your work. A way that means you are being found online by those who are waiting for some-one exactly like you to serendipitously appear to them!

As soon as you purchase Growing a Business Without Social Media, you’ll receive immediate access to the whole course. This includes:

→ 2.5 hours of guided audio training broken into 5 concise modules
→ written links in each module to each resource/tool mentioned in the course, so you can refer back easily and put everything into action at your leisure (none of these resources require any additional costs).
→ instant, self-paced access to all material, so you can move through and revisit the course in your own way and time.

You’ll also receive access to ‘Social Media Energetics for Sensitive Solopreneurs’

a 35 minute bonus audio, where I explore some of the key energetics that are happening on social media, and why you may be feeling an aversion towards using certain platforms (especially if you are like many of my sensitive, intuitive clients, who have a strong capacity to pick up on the subtle energies on many social media platforms).

You’ll learn why the subconscious leads you into believing that have to use social media to grow your business and some simple ways to unhook from this belief so you can feel safe to soften into your business without relying on social media.

Access Growing a Business Without Social Media

$129

now $79

(price in USD)

access now

Please note that access to this course will be closing in the near future, which is why it is offered at a discounted price. Course material will no longer be updated and will only be available in your course portal until June 30th 2025 (you can still download all content onto your personal device to keep beyond this date). By purchasing you agree that you have read the course terms & conditions below. (Please note, this course is also available in a feminine business bundle which will offer you extra savings if you wish to also purchase Content that Connects).

FAQs

This course supports lots of different businesses- my clients range from consultants, artists, coaches, designers, photographers, business managers, virtual assistants, online course creators, practitioners, copywriters, educators, healers, writers and more- as well as multi-faceted creatives who want to begin building an audience before they have decided (or know) what to sell.
The women who tend to align best with my work are thoughtful and keen to create sustainable growth using organic strategy and softer visibility techniques that don’t burn them out. I trust you to discern if the strategies and approach I teach feel right for you and your business.
Please also remember that becoming discoverable online can only translate to sales/enquiries/bookings if you also have quality content that actually connects with your desired audience (this is why I created Content that Connects, which is available individually and also in a discounted Feminine Business Bundle with this course.)
Absolutely. Discoverability is something that continues to compound (naturally build) over time. Setting up your foundations now is something I highly recommend, as it means people will be able to easily find you when you are ready to offer paid services/products. For example, even before you have any of your own content, you can set up your Pinterest account in a way that builds your authority, just through pinning other people’s content! Making it simple to quickly grow and get discovered when you’re ready to focus on your own content/offerings/products.
The strategies I teach work in natural synergy with each other in a way that is very powerful.
Usually, we want to build a good flow of traffic to our website/offerings/blog, which happens when we are highly discoverable on search engines- yet without that initial traffic, how do we build our SEO rankings?
This course solves that chicken-egg problem by using all of the strategies in natural tandem with each other. Blogging creates rich content for your business, Pinterest allows you to immediately get people visiting your blog before you start ranking on bigger search engines like Google- which then leads to your search engine rankings naturally growing. Over time, this then creates consistent traffic from search engines (as well as your Pinterest traffic continuing to grow organically.)

terms + conditions

By purchasing you agree that you have read the full sales page and agree to these terms and conditions.

This course is self-paced and self-led. It does not include any personalised 1:1 support.
Pricing is in USD.
You’ll receive immediate access to all material on purchase.
You’ll have access to this course until June 30th, 2025. However, all materials included in this course are downloadable so you are welcome to download any content you would like to keep beyond June ‘25 to your personal device.
By purchasing, you are agreeing to take responsibility for how you apply this course to your business and the results you achieve as a result of using the information.
Please read this full sales page carefully, including the FAQs before purchasing, to ensure you understand what this course offers. Due to the immediate delivery of this course, all sales are final.