about

FEMININE BUSINESS

 
 
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 If you have found your way here, you are likely a woman with a creative, feminine soul who longs to organically discover, cultivate and share your gifts in a way that feels natural and true to your deeper values, sensitivities and heart.

You may have also discovered that many of the internalised ways that we have been taught to override feminine values, attributes and gifts in our world, are even more deeply illuminated in the entrepreneurial landscape. This can look like feeling pressure to create in unnaturally-paced ways, believing that you need to use forced tactics and hacks to create faster results, feeling tethered to relentless online engagement, and doubting the value of your more feminine-oriented gifts, knowledge, artistry and expression.

To me, Feminine Business is not a strategy or formula, but is instead a soul-felt philosophy that honours a softer, more receptive approach to business and creation. One that allows you to share yourself, your creativity, your expression, your knowledge and your service, in a way that encompasses your femininity, spirituality and heart. For me, this path honours feminine integrity, slow and cyclical living, natural wisdom and deep trust in who you naturally are. It is a gentle antidote to an online culture of proving, striving and performing, and relies instead on naturalness, resonance and a deep belief in your unique gifts, expression and unfolding.

My work generally aligns with perceptive, sensitive-hearted women who value their creativity, femininity and heart, and require a soulful, natural and easeful approach to business, creation and marketing. If softening into this way of business resonates with you, welcome. I’m so glad you’re here.

To delve deeper, explore my writings and other offerings below.

Belinda x

 
 
 

current feminine business offerings

 

growing a business without social media

Self-guided Audio Training| a soft and sustainable approach to online visibility, for those who want to be discovered online without relying on social media. Gentle, practical and supportive for sensitive souls feeling vulnerable around sharing their heart based work, as well as creatives who want a more passive, receptive way of sharing and selling their work/services.

content that connects

5-part Content Writing/Creation Series | self-paced guidance for sole and small business creators who want to create or refine their content to generate authentic connection, natural audience growth & unforced demand for their business/creations- all in a way that works with, not against, their feminine soul (You can also purchase just the first class separately here.)

 
 
 
 
 

words from women creatives


I cannot tell you how timely reading your work is. As a female creative and business owner, I have been struggling with how I want to show up on social media. The constant change of the algorithm or putting out content just to put something out seems so inauthentic and simply not me. I have a deep need for connection but have been so unsure how to go about it and still run a successful business. Your writings have really brought another perspective to my business and how I want to present myself and work. I’m so glad I found you and your invaluable writings. Thank you from the bottom of my heart.

- Lindsay, Hilba Studio

Belinda has an effortless gentleness that allowed me to feel incredibly safe, held and truly seen. Her deeply feminine and yet authentic perspective on business and creativity was a huge breath of fresh air. She gave me the permission I had been keeping from myself to finally lean back into my knowing, and helped me, for the first time in a long time, return home to myself. I’m so grateful that I found her work.

- Natalie, UK

When I first found Soul & Self I was struggling to use social media as an entrepreneur. I happened to see a beautiful quote from Belinda on Pinterest, which led me to sign up for her ‘Growing a Business Without Social Media’ course. Both this course, as well as her Feminine Being Collection have given me such peace, empowerment and healing as I deepen into my most aligned self and create a soul-led business. I am so grateful to Belinda for creating such a safe and loving space online for me to retreat to and learn from.

- Elena, Artist

 
 
 

any questions about Feminine Business services?

contact me here.